YASMIN ALGOUNEH

yalgoune@syr.edu

SKILLS

ADOBE CLOUD

MICROSOFT SUITE

GOOGLE SUITE

SOCIAL MEDIA BRANDING

SOCIAL MEDIA ANALYTICS

GOOGLE ANALYTICS

CERTIFICATION TCPS 2: CORE 2022

CERTIFICATION SEMRUSH SEO

SOFTWARE

META CERTIFICATION (Ad Policies &

Content Targeting)

____________________________

LEADER

RECEPTIVE

CREATIVE

DETAIL ORIENTED

EXCELLENT VERBAL &

WRITTEN COMMUNICATION

SKILLS ADAPTABLE

QUICK LEARNER

EDUCATION

MASTERS OF SCIENCE, PUBLIC RELATIONS

S.I. Newhouse School of Public Communications at

Syracuse University

MARKETING AND ADVERTISING COMMUNICATIONS

Humber College

BACHELOR OF ARTS, GENDER STUDIES

Queen’s University

EXPERIENCE

SEO COPYWRITER APRIL 2023 – OCTOBER 2024

CANDY FUNHOUSE

Wrote press release on Candy Funhouse investor partnership • Published SEO blogs

weekly to boost North American traffic • Wrote email copy weekly to improve

campaign performance • Created launch copy for 8+ Funbox™ candy boxes • Wrote

1,000+ SEO product descriptions for US/Canada • Managed CAFF booth, logistics,

and event activations • Wrote LinkedIn posts to grow brand engage-ment • Edited

content for consistency and quality across platforms

FREELANCE COPYWRITER NOVEMBER 2024

JOLLYING

Researched and identified high-performing SEO keywords using SEMRush, driving

targeted traffic to Canada and US websites • Reviewed and refined digital content to

ensure high-quality and consistent messaging across all platforms • Crafted engaging

and audience-focused copy with a fresh, concise tone, staying true to the brand’s

values and voice • Collaborated with supervisors to align with project briefs, delivering

results that met client expectations

SEO & COPYWRITER JUNE 2022 – OCTOBER 2022

CANADIAN FRANCHISE ASSOCIATION (CFA)

Wrote SEO copy for Google Ads, improving CTR and CPC • Created Google

Trending Keyword Reports for franchise industry use • Updated 64 landing pages

with targeted franchise SEO keywords • Wrote podcast descriptions summarizing

each episode’s content • Repurposed podcast transcripts into articles for member

access • Developed educational script for brand awareness campaign • Wrote SEO

and email copy promoting franchise events

LEAD DIGITAL MARKETING STRATEGIST JANUARY 2022 – APRIL 2022

COFFEECHAT

Led digital content strategy and contributed to product launch • Restructured website

and social media to boost engagement • Developed creative strategy for video and

online content • Created storyboard for app introduction corporate video • Wrote

digital copy aligned with brand voice and tone

June 2025 – May 2026

Sept 2020 – April 2022

Sept 2015 – April 2019